WallaceWhite co-founders Elijah Wallace and Michael White spoke with EPIC on Thursday, April 22, 2021.
Elijah Wallace and Michael White are the founders of WallaceWhite, a sustainable watch company based in LA. They met while still students at Northwestern University, and began WallaceWhite at The Garage during their senior year in 2018. Inspired by both fashion and sports, their watch debuted in 2021 and is now available in nine colors.
EPIC is Northwestern University's entrepreneurship student group, and the interview was held live on Thursday, April 22, 2021.
EPIC Website: https://epicatnu.com/
Join the EPIC Newsletter: http://bit.ly/epicnu
WallaceWhite Website: https://wallacewhiteco.com/
WallaceWhite Instagram: https://www.instagram.com/wallacewhiteco/
Elijah Wallace: https://www.instagram.com/im_elijahwallace/
Michael White: https://www.instagram.com/michael_thomas_white/
0:00 EPIC Introduction
1:13 WallaceWhite Introduction
5:14 What was the first entrepreneurial thing you did?
7:54 What were your goals when you arrived at Northwestern?
12:56 How did you two meet?
14:51 What would you say to your younger self?
16:36 What was your best and worst startup idea?
21:48 What was it like when Elijah pitched the idea to you?
25:22 When did you become serious about WallaceWhite?
27:27 What programs did you take advantage of at Northwestern?
29:35 What were the biggest challenges?
33:12 How is work split between the two of you?
34:40 How did the WallaceWhite team expand?
38:20 How did you design your watch?
40:46 How did you manufacture your watch?
42:44 How did you choose sustainable materials?
44:40 How did you go about building your brand?
47:22 How are sales doing?
48:27 How much do you sleep?
50:21 What is next for WallaceWhite?
51:47 What is next for you two personally?
54:06 Audience Questions